Located in Lake Geneva, Wisconsin, we are family owned and offer competitive prices and services. Since opening in 1994, Initial Designs has grown to accommodate major corporate and business accounts while still being able to provide services to local athletic teams, schools, and churches. Browse our website and online catalog to view apparel options. We work closely with many wholesale vendors that cover a variety of major brands to give our customers the best selection and most competitive pricing.

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Our company specializes in Business and Corporate Accounts along with churches, schools, clubs and athletic teams. We work closely with many wholesale vendors to get you exactly what you want. We take great pride in our products and when you place an order with us we follow through to the end to guarentee you recieve only the best.

Susan Sullivan-Smith

Jun 08, 2022

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Always very professional jobs and delightful to work with! Julie loves dogs too!

Southern Lakes Plumbing & Heating Inc

Jun 19, 2021

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Julie is so great to work with. I've never had an issue with her.

Jeff Sperandeo

Jun 09, 2021

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It's always a pleasure working with Julie. She always shows passion and true interest in any of my creations and makes suggestions given her experience in the industry.

Brad Wagner

Feb 25, 2020

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I found Initial Designs to be quick, professional, and they went out of their way to accomodate me on an order, right before the holiday. You can trust this business to do a professional job at a fair price. Julie was exceptional.

Mary Lesniak

Apr 11, 2018

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I bought my husband six collared shirts for Christmas at Initial Design and they embroidered his company logo and name on each. The shirts have been worn every day, for 90 days, in a construction setting, and they are holding up beautifully! I am just thrilled with the quality of the shirts. He insists on 100% cotton, which Linda provided. I could not have been happier with the logo when I initially bought the shirts, but --even more importantly- I am very, very happy after 3 months of heavy wear.

Casey Norton

Feb 06, 2017

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Fantastic work with phenominal service. Julie will take care of you like a member of the family. Plenty of options to meet your needs. Always my first-and-only stop for embroidery and printing! You will not be disappointed with this big-city quality and small-town friendly service!

Derek Gerstung

May 01, 2016

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This company has been making shirts, hoodies, and hats for my company for years now. They always do a great job. The quality of clothing is tough for construction applications and the service and pricing is very affordable compared to most. I will be doing many more years of business with them.

Chris Stebnitz

Apr 21, 2013

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Love Initial Designs! They've been the clothing outfitter and embroiderer of choice for my company for many years. Great workmanship. Impeccable service. Local business that is run to exceed your expectations.

Initial Designs Custom Logo